When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.
What Is SEO?
SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google ect.
Keyword research
Content creation and optimization
Technical optimization
SEO, or search engine optimization, is the lowest-cost and most effective ways to drive traffic to your website. But what exactly is SEO, and how does it work? How can you make SEO work for you? That’s why we are here for.
People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them.
Every change you make will take some time to be reflected on Google’s end. Some changes might take effect in a few hours, others could take several months. In general, you likely want to wait a few weeks to assess whether your work had beneficial effects in Google Search results.
Consistent publication of high-quality content (26%)
Keywords in meta title (17%)
Backlinks (15%)
Niche expertise (13%)
User engagement (11%)
Internal links (5%)
Mobile-friendly/mobile-first (5%)
Page speed (2%)
Site security/SSL certificate (2%)
Schema markup/structured data (1%)
Keywords in URL (1%)
Keywords in H1 (1%)
Creating content that people find compelling and useful will likely influence your website’s presence in search results more than any of the other suggestions in this guide. While “compelling and useful content” can mean different things to different people, content like this generally shares some common attributes.
