Know Your Audience for Your Audience Knows Best

Make content that targets a specific audience, spy on them if you have to, just make sure that you are aware of their demographic data and understand their interests and preferences, this will allow you to create quality content that they can easily associate with. Understanding where you post is also important. People on Twitter and Facebook would love humorous content, but I doubt that comedy would be appealing on Google+ and LinkedIn.

Be Imaginative with Your Content

Explore the various types of content. Use images, videos, infographics, and memes. Also, consider conjuring up challenges or contests, most people are innately competitive, remember the Ice bucket challenge?

Asking your audience a question and making a poll where they can vote is also an excellent way to engage your audience. Lastly, provide some tips and some incentives. These are highly effective ways to make your post get noticed.

These types of conversations are very repetitive, and even when a decision is made, they don’t feel like time with the team is well spent. There are so many questions to be answered.
James T. Eggert

Be in the Moment

You need to make a content that is base on recent news and breakthroughs in your industry. Follow trends that your audience is also following. People long for information that is currently hot, popular, and in demand.

Regularly Connect with Your Audience

Don’t forget to reply to comments and provide feedback on inquiries. Be sure to you let your audience know that you appreciate their participation. Flirt a little by liking-back, sharing, and retweeting some of your audience’s posts. Consistently create high-quality content and make updates so that your audience will easily be familiar with your brand. Familiarity is an excellent way to get followers and make fans.

Don’t Fear Controversy

Create controversial content. Topics that most people have strong opinions about tend to go viral. Don’t provide your personal opinion, rather, be neutral. Let your audience square off their views and don’t take sides.