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Digital marketing and traditional marketing share the same fundamental mission: identifying a target audience and their needs, connecting the audience to products that fill those needs, and convincing the audience to follow through with purchasing products. However, connecting with customers in a virtual space (digital marketing) involves different methods of connection than traditional marketing. Here […]
We believe that an omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for acquiring and retaining customers
